June 17, 2019
As a guest of the Santa Cruz Mountains Winegrowers Association, Roger Morris from Meininger’s Wine Business International recently visited Monte Bello, toured by Ridge President, David Amadia.
“Silicon Valley’s technology barons are leading a winemaking renaissance in their backyard.”
“Amadia’s impromptu tourist-guide turn has more than its share of unspoken parallels. After all, the four founders of Ridge Vineyards – who made their first three-quarters of a barrel of Cabernet Sauvignon from old vines on this spot in 1960 and so helped to put the Santa Cruz Mountains AVA (American Viticultural Area) on the world map for serious winegrowing – were themselves all techies, engineers from the nearby Stanford Research Institute. And today it is the techies of Silicon Valley, the nouveau-riche founders and CEOs of the agglomeration of digital companies that have transformed the sleepy communities in the foothills, who are leading a second wave of growth for the Santa Cruz Mountains wine industry. It’s their backyard Côte d’Or”