Ridge Somm Symposium – Generating Buzz Among Industry Insiders

SevenFifty Daily

July 2019

“The combination of a rich educational program and direct access to the winemaking team is key.”

In a recent feature from SevenFifty Daily, Ridge’s annual Somm Symposium was lauded for “generating buzz among industry insiders” by offering the “full winery experience.”

Each May, Ridge Vineyards invites a dozen sommeliers to its on-site Sommelier Symposium. Selected by Ridge’s regional sales managers, the somms embark on a four-day all-expenses-paid, all-access visit to the vineyards, cellars, and people behind the winery’s two estates—Monte Bello in the Santa Cruz Mountains and Lytton Springs in Sonoma County. “Nothing is taboo,” says Michael Torino, the vice president of U.S. wholesale sales for Ridge. “They can see everything, ask any question.”

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